No 2 projects are the same, but how I approach them is consistent.
Documentation
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Define Goals and Success
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Measure
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Data
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Iterate
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Communicate
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
What about a SFMC project?
Marketing Automation is a unique tech project
Marketing Cloud Projects are unique and experience has taught me to break them up into the following various streams of work.
Administration
Data Design
Data Imports
Email Content Creation
Reusable content vs sends, etc
Email Sending
Automations
Creation of Segments, Alerts, ETLs, etc
Exports and Reporting
Preference Center
If Applicable
IP warming (if applicable)
Landing Pages
Recommendations
Affinity Profiles (iGoDigital)
Social
Social Care
SMS Sending
SMS Content Creation
Push Sending
Push Content Creation
You need to keep in mind that traditional Dev/QA/Prod environments for IT rarely apply in MarTech. 9/10 times you are working in production with real customer data.
Each Path should have its own planning, timeline, qa and they all come together,
Need to define Milestones of Success. You are never “done” with a Marketing Cloud project. It is inherent in Marketing that you measure, analyze, test, optimize, and retry. Thus you need to create both achievable and aspirational milestones.
For example
First Email Sent
First Journey Live
First Interactive Journey Live
First Recommendation
Data Design and Imports should include validations, counts, and other queries to make sure the data is “correct”
Y